Today, we had an "Apprentice" challenge for the students. There is a company called Zaytoon, that sells cosmetic products made by a collective of Palestinian women from all natural products (mostly olive oil). This company does not have much of a marketing strategy. So, the students goal was to create one. They had the whole day and a budget of 300 sheckles. At the end of the day, they were to present their results to "Donald Trump" and his managment team, which consisted of Anat, a friend of hers who is a businessman in the area, and the head of the non-profit organization that is running Zaytoon.

They day was pretty tiring, but it was also lot of fun. Assaf played the role of Donald Trump very well.