During the day, the students went off to collect user opinions for the Apprentice challenge. Most teams went off campus, but mine stayed on campus to save money. As a result of staying on campus, they were in better contact with each other and had more time and money to devote to their work. It turned out being really impressive.

The students came up with a presentation including videos of customer interviews, an economic pricing strategy with actual numbers and graphs and such. Also, they created a new design for the box. I was very impressed. It helped that they had a team member who whas a whiz with photoshop and another that was a whiz with numbers to help with those two aspects.

Michael and I were the instructors that were in charge of the group. At the beginning we didn't really give any guidance. This day was theirs to use to accomplish the goals. But, a little later in the day, apparently most of the teams were struggling and we had to give a little input as to how to most effectively manage the team.

But, it turned out well, and our team won. Their prize is to go out to a nice lunch with Assaf and his "Managment Team." My team won. Again, I have to say that I was impressed at what they came up with. Sure, they had some coaching from Michael and myself, but the ideas and work was all done by them, and they did some cool stuff.

I hope that they projects work out as well.